Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
If you’re product requires consumers to take heavy consideration before making a purchase, like B2B SaaS tools or financial investments, you’ll likely want to build one-off affiliate relationships the way I did for RealtyShares. This ensures that you’re building personal relationships with your affiliates and you have some control over the quality and accuracy of the content they’re posting about your business.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network. New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.
In an affiliate marketing business, the affiliate supplies the merchant with their leads. Thus, you’re not necessarily the product expert. As a result, the merchant handles all customer support issues. If the customer isn’t satisfied with their product, the merchant handles the refund. If a customer needs help with a specific aspect, the merchant is responsible for helping them. Thus, when it comes to customer inquiries all you need to do is direct customers to the merchant.
Watch them. How are other content creators in your niche utilizing advertising? What types of ads do they use? What are they promoting? What do they talk about repeatedly (if you keep seeing the same affiliate product show up again and again, there’s a good chance they’re making good money from it)? If you see a product or service they talk about that jogs your memory and you can ethically promote it too, find affiliate information by the methods described above.